​​"One step, made by millions, is a movement."

                                        Laura Rodriguez


A Note from Our Founder


 BinBisa Supply Co.



    Currently, we find ourselves, and society, at a similar point with recycling.  We are limited in our efficiency by a lack of convenience.​ For the most part, we recycle when it's convenient, and we don't when it's not.  And though sometimes we feel guilty as we throw things away, our living spaces, our tools, and our behavior default to the old assumption that recycling, by it's own ​nature, is limited.


    When I was growing up in the 1970's, I can remember when each house only had a couple phones.  Communication time was limited, and the whole family had to share.  Sometimes we even had to schedule phone times in the kitchen or at the “phone table” so  that everyone had a turn.  We didn't realize that we were limited, and we didn't know that we were missing out.  It was just the way things were, and we lived under the assumption that communication was,  by it's own nature,  limited.  

      The truth is that recycling ​doesn't have to be limited to just a couple rooms in the house, and an updated tool makes a huge difference. History has shown us the impact that having the right tool can have; the plow, the printing press, the computer, internet, etc.  Just look at what

happened when the cell phone made​ communication convenient.   There was  an explosion of communication as a result, and it changed our behavior.  It changed our expectations. Many argue that ​the cell phone has changed the very way we think.  That is the kind of change I'm after.


I aim to make recycling convenient in every living space. I aim to create an explosion of recycling,  a change in our expectations and goals regarding resource management and material re-usage.  By updating a basic human tool, and making recycling an easy choice in all rooms, I hope to do for recycling  what the  cell phone  did for communication.  And in doing so, I ​hope to change humanity's relationship with the Earth's resources.    

     Thank you for paying some attention to my dream, and for giving a moment to my vision.    - Laura